Who is Zac Reinke?

Zac Reinke is a creative director, designer, and lifelong creative problem-solver based in Chino, California. His work spans brand identity, websites, software, video, music, and AI automation. He enjoys making beautiful things and figuring out how they should work, whether that means drawing a logo, designing a product feature, or building a tool that makes someone’s day easier.

Zac joined Amtec Staffing in Chino Hills as Marketing Coordinator in July 2018 and became Creative Director in August 2023. He develops the visual identities of Amtec and TriStaff across digital and physical media, including websites, emails, social content, ads, printed materials, packaging, promotional goods, and apparel. His role covers both planning and production: working through a campaign’s goals, documenting the details, coordinating with the team, and creating the finished work.

Over his time at Amtec, he has developed and managed seven websites, bringing together visual design, front-end development, user experience, integrations, and search optimization. A keyword-focused content strategy he developed tripled Amtec’s organic traffic in six months. He also leads content, email, inbound, and account-based marketing, using performance data and business goals to guide decisions. That work includes landing pages, CRM management, automation, and reporting. He applies SEO and answer engine optimization to help people find useful information through search engines and AI tools.

Much of his recent work involves designing software and building automations for practical, everyday needs. He has created more than fifteen custom AI systems for outreach, content production, research, internal tools, and reporting, including scheduled AI workflows running on a server he manages.

From March 2021 through August 2024, Zac also served as Design Manager at Bilflo, Amtec’s sister company, alongside his full-time Amtec role. He created Bilflo’s branding system, including its logo, colors, typography, graphic motifs, video elements, website, and web app design. He led new-feature product design for its enterprise back-office software and hired, directed, and evaluated freelance designers. His work with developers included feature walkthroughs and quality assurance videos, while his customer-facing work included scripting, recording, and editing videos about the product, its features, and its integrations.

Alongside his company roles, Zac has created brand identities for freelance clients since 2016. His creative background also includes music: he studied audio recording at Azusa Pacific University and played guitar in its worship band. He interned at four recording studios and recorded and released two EPs and singles.

Zac’s creative and technical interests share a consistent focus on form and function. He cares about how something looks, how it works, and the details that make it feel complete. Across creative and technical projects, he pursues the same standard of quality from the first idea through delivery.